Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"ad55d4a4c7e03269575bd2de7291d34b","s":"a67fea3bd671c23a"}
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