Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"5b631aa44dc4417435b46c09dfdf467a","s":"97cbc58972863af8"}
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