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Multichannel

Fabergé campaign puts beacons inside 275 eggs across New York

April 1, 2014

 

By Chantal Tode

A fundraising event launching in New York claims to be the largest public deployment of Bluetooth-enabled beacons, giving participants in a citywide egg hunt a way to access clues, rewards and other information.

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  1. Rule-free personal style philosophy anchors fall campaign from Chloé
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  3. Perigold, Olivia Palermo announce design partnership
  4. Google to power AI-native purchases
  5. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  6. ‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign
  7. Day's wrap: Loro Piana, Emirates, Jaguar Land Rover and Redfin
  8. Brioni revels in time well spent with ambassadors Jude, Raff Law
  9. China’s luxury market losses narrowing: Bain
  10. Off the Cuff: A Q&A with Nordstrom's Catherine Bloom
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