NEW YORK – The new updates by Facebook this week will require a major shift in strategy for brands advertising on the platform, presenting opportunities more focused on sharing and interaction, according to a speaker at Women's Wear Daily’s Digital Forum yesterday.
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","iv":"3f74cb74b3413f6cc5779dccacd9e823","s":"21eabf43d0bb8d67"}