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Ferrari creates immersive showroom experience via augmented reality

April 17, 2015

Ferrari's augmented reality app Ferrari's augmented reality app

 

By Nancy Buckley

Ferrari Australasia is changing its consumers' showroom visits with an augmented reality application that allows immediate customization and an in-depth look at the vehicles.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Coty earns ‘A’ score from CDP
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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Dior, Rizzoli to release book on Lady Art project