Mobile
May 2, 2014
Starwood Preferred Guests app
By Joe McCarthy
NEW YORK - Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.
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aZb\/VTHhv9hx6dWf7Xfh4LNQ8Fj30r\/3\/LrpBDNgfzUKHPpedHi3OIAYH0aVB\/6W0MIa3FyfVmoqzVv3wskiL8a8LOyrcemUA8j1yFGFHRQ6xs82ktV\/vn8lI+2PQCzu4bfYHOveN71s3m9Onv6vK1W9oam5hIZ0iMQypCp5TqXZty8SFD9FMrhwQFLerLT51HtwCewpt3DbqlyRVq2hwL5te7CypW33VQAumh0HCY9Xx8xcugH8psN2dbuGXMdNcDwMHAuV27AZD2jpzy8mVwKW+rCRoxQHgNzqaQsiLhy0LjeurkvG826fjt6xooyTr2MMrZd\/F5O4OpICyg9OMg03uS9ZBOR8mwfmN7dnTo8OO3zibBcBvcnMnV2GTxwfFEXm25rnpcef4gsYdI1Ne6BgNenorWxaYb2CtQQFa\/3U0CGLDsjtfwjOnYv6O1V6LSKuxI6a4wJTVlj9+lLCUIm6Pw4zNZdANo1S4b7\/QMU+GEPWJ0p2tDfUha6hjwoW3L0cOE0Aak65VdvhN\/TyQMNFZeqKDuNj2fIKkC2BPEg8yIq4SG9bhTr4SIj1g+F39W+eNTJLE5HZqIu9ZxiDu8PApsaVUZMDn6tdN\/NAb2nnop08Qi1uznnm7uYHoG732N18ApHwhV6q2rXUvo6naqcDfmWLMStAope0cI7Kinj6f0r5D0Bn9HwTkuWMigodWS6K5B9918N2f0lZcg2Huu9\/QqZDu544EpI5BMWihfdX7ncKzoQm98AYe0gZ6dvh2bSdl9PHCGUQcVWNFfEVjvnegTd3Hz+NbaEARcNZhmkeeGxQfLd\/xTlgopjs3vqGh8N8YAwS4cYPLZgQKUvumoXnL6+CpG7uofaPH86GDL20JvFymFpOKKtctsjJdoOQKIePUAVl2svSZcQPaoxvVPBEh+EHKUpTMXsL86\/jElaAUqmAJUCCYhFtqC7iwZyjm4H\/YtlpDOE7cw8Lp6jDoEGHixYlfxPgPTd0QSjZ3eaQr3tdF4tuj11OUPqcEQFZfvpod+cpx0GLt9FmDXE5Z9m\/TBOSqJv\/w67sLp6FRHVqnvSHC\/+WA7g+CAT8RZMjuNDx11XXDOPtL4qbjSvTCRXQ80NTOsHtdvrQEZFYS2Vb4a\/MhZuPzf6g2EBheMHUErdrg\/eoUQ7VU2CNoe9lGGERDFtPlsObxp3luU7RJXss\/RGLkBWv5XUCVDGwecA+R\/Emw83z8vkTpUucve42B4a\/4GbvwDryH4Fsr612pKOg+ddQNKVm3AnaFrQeEajvcpWxBuMzws\/6tzGagi2svZwWCXtp0N1k0D2hlnizM06j1+RFG6rkNNy\/0Me\/\/flshfaVS1GZ1KG3R1bbC\/Jxh+\/JnqR8Nrqne6WSMk\/zpp+yjpKBMkY8TUwOxbCqbBASxRIAkTiz2B6qqX8WDBt7OhWJLbjTYcTAj2BALAhXebsntM5k6gSEc2w7oa58KiiwE3dNlbzBW6PU4cbkkNu7BAlUXxdoETDbkiNl6yqTLdTVvO2WziE3wJ29pXnRf4Ay\/H7Ppo7q2CoUVvNWt\/lFVxqyX9YyyyuHHDP\/RaRXf+kcrEBaiYwVpZhr7PLfXKnnshROD8anMYT41DI8qgHJMI6fdJtuzvkngLVTVIFHSh0Iwt2f7S5W3KzotTCF+v3yKnxJ47aGraQcroAl5Dcfk5TIS+36J2csGJOwMFbh+AU+RG9T\/Stbfh3GyXCvR7RLWoBBwNQ6x4T6AWWwUMV9ZkWxv6ITW9JUt53nn1boBmrHHUGO1DZFEdY7Cr3SVG8gfCcbRz7fC+tlO9mTLyh8mgbZzZxNKQstn4TAcgaGuLQjjv0U+Fp7YsP1qXRHQ6NQYrB0IUv1cDRmAI9dHKj3uZgF1obFDV1wO+fQt3An4lmi7BlV0U8Q7OEgx398\/8RN01jgfWVexiKv8upSvI9SMRHZWvNUnD74pzKFaQ7xBCLtgDouIQy+Ig4O\/BCO3TrqnCywVhQLiot1ksELw6wGrYufQ7M+647CRDsnKi0OR0W6R02wQt1fOPxxyrt9SDPxJlLFWX7gmzKX2EDPE8UZMufz7UfU1hFvu2105r1PTjR9Gmrdtddmzy0Yaeq9XO8ZDvrY39lPPWsGrrQXXWFKG+1\/OrYl6jUQOunRqKNHNrzAjUPyV7BHkgoV0zo0nw1en23NX7StqOCuUkOqPv7vCCLB1Xx429SyMRC1LErWVXJDYudl0lVAEBUG96vFVdG1wcMGi0oI07i06pDsGta3ZUKD0dPWUmFfPbSbeHBkWr8EzWvvCwff94R62ZCsUBwgvkATVaHO8eijoSup6\/faFwymjMqc4xM07jees42ZyjdfQVd9fR6S3lVg26c\/JWwDnFLh6Kmpp3\/I1dNBvkKwWVFarTKdrN5v7g50pdvam0Y76LSGY7WCHqTrcsVz0JPVMj0uGJRWWr5Ehr8VZ3PpJ3+dZ2TuoD+TyHvQ7j\/l7gIA8qFrFGUCGtsrLooxg2+43cxu7qmIc0S0uhQJhVlFtWNvQKSpOeRt2bMGphnEhQ0T6WhcWjKBwfVvHLPydaXPrMNcqWYgfJNPCH+UnG3O\/0KkYan3JHApGWhV834cgSciUOBPascak9yLW6yqjVYb2KfrbjIgX8pMCBiPlzAk4PjTD32legjnhH3Fm4XsfZb+dNEqaHlD6Wo3NxjpaAVOXNuRWvEl7am54aW6juQ8QVIBtVQp7r1gxtwOYKCZFXAVhw6IO3gH86UaKNcIdYPsRqbKoGk5VUH12+o6FuXVXTRpsE4ELMmncrcXoaKZspXIrY1AB3JeovRb0SHDiqaiowYHsJ2UCM4oshwBwNTcuIoymV7AcZUIKwXMBNAM1B6eyvVg+5V0Paz+zdLDCiJR2\/oZILObbK8yfwVYduTB9iOUPUv\/P375Xn3z7LxKcYLwtP\/sSYF\/LzKlGxpSNMKL3swe9hkzG9fUtefhgS\/uDyd7GPLwRROnHoYiCw1aTJpNc4FdDRq4\/T8di3qkxwTjGoHfw1Ji3qaM1Q17os87FmMAAv8DMbrTlI4IwmDsL07RrA1EVuwNnthcgfQIAdSOmUGgjLpI362hIikXyN6CwEVd\/pO\/CIFc0sMI4v7NRDNKQ12q4A8XGf9W915hGSrWNiKxI8nFGTwHN31v9C0xp8GTMXsae7nNo7n3FkwMK21dqfksQkvHv5VD1SmF3G0H5Jr7JXZ+XVMU4Xpk35V4D7NYZhsK1g==","iv":"9f51349013887920e724cdbaebadb04a","s":"e94f4174e5d94422"}
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