LONDON – The upcoming Generation Z members are brand-focused rather than product-focused, meaning that they may opt for wearing counterfeit luxury items rather than waiting for the money to buy the real thing, according to a study from the ESSEC School of Business.
Gen Z members are highly opinionated, speak their minds and are online natives, meaning that they have completely given rise to nontraditional brand ambassadors. However, this could mean that since Gen Z members are so brand-focused, they know the value of luxury products but since they do not have the money to pay for them, they could still buy their products.
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","iv":"dfb9309067002c6d0bd46829f4160497","s":"127bba189686a715"}