Multichannel
July 31, 2013
By Jen King
London department store Harrods is using multimedia content from its iPad magazine application to spur perfume enthusiasts to visit the store for its "Meet the Perfumers" experience.
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IxXlbDN\/1jKAHvOyQWWXER44AwgFSHzg1looMEZt9geyvogVQesyh8aL8lw04GrDc6hm4+nm7ljbhd5oiuVBdElc6ijnXNe+A\/+DcREw1+ANJNftdcjC5vbIueufWU7mCRd6p+kEugq2A71BYh2gANFZSiUKhcxHMNwK16Ub0+OMAwoB1iw7rk3ZLem0XlHwO\/oq+qq\/QpdLyotDdTWHLB5v\/SIyCe0OpVUpZryZC4V7VsljKJgE9GQncpvMiv4IcSiNGxoeK2nKPMYP0KKwLKhmPsduAu8lF02E2Mv1cMfwTqQXvJxMi6oYHR1Jv4JqwEhFf3+eY7AxJadBJsI0VLMRHqItdmt6mmn7POTZDvFEEz7V+tPm5\/p\/XwZg4R9AAc5awETEJys+7B0KDyYybac2tAQdItU\/+NRKbTG3zoaGZwUCw3ooHu1\/GiXsPybWIdYCzuxTS9K6EJD8N6Yayemr6LFTKriZr2ytM9qKdT9HrQw7zmREIj37wnhpM9qT90JBtaJFPMvCFPYm8S97+pcUwpheFTQeLgI0\/T1I0Y215wdGluJcce+qa+baBVRJZzbpr2cB2AmP38b8GJyYGRPGLDBv3uSCCPPrWdOHJClmWgG4f32EFQPMrbdvt0d4nEu1OMZAp2x6OxnSeCBYxinVi6irsg+PDPzYyH79i1LjD5bAitbpo2uyLEqmbu1ta5bIQMldm3njuW32+a59WC+13yx4fhl5QIVlx+RDLirWihZpPL1DhIWclnvyHeXXhIagXyAFAzZDa9LfpaJCxKtxCNR76jfkaieSkda7rP209PG3jyoiCsd\/8LEpiIYC9nS1NDU+8vtD2P4pm6AJa1y7X3qHtzWBZ1Uy5+7EJDr9muSYz+wpx1yasp5klDN+8FGrTpPXrqbmUnCemeemQZY+vhbbmkiPGuCNF5BaTbgd8Udr+vj4V\/p335ZuK7GzuK0zk1MGu+Gberi9QygfsRQP2grcYxZOHePijlvdV16Z4L99H90PXZtBoa2mhiGaCHqYaSJWBly17sjQLbWJSiSsg6CQBNkpHmRh9x0tguCsMikTiCkjwWNKadUirIP2fycS154l963f3Ly5+VkaEUQT41qtiVAlWdkGAVNSDJb9m2+z7iFuIfJ\/jg2XzUC6ON3dReORzpezpT6LB4iuLwpc4HH5TDysSBrtfmPox9IqpHBBN8+D79QBHGnEGknSLn6NehNqqmKLO8BJnelgBeepX6QDmqGv9nqoiVUeP07f69CY+4wWJhwwBQ9Ou90UB5YAhWRBVm5xXxWnMTEI5SfnCxUlWoz4\/zaze9GRKFthLLQ0ea5JeOClV4ZDSYGxwOs3cYOKclcIbbTejyFx6UQGIgeiKu8vF8rF4CiBir5UEha82KsodRP92Amm\/K7ja5DOmGdT3IPzaYi5aMzxmON\/2Hj9Wu+1EdH+V4EpRSoVjJeM2jHEkqWhVVTMdVtDGn2dJn8Ya8Kcfz6h7eM8YHeTCZzliShuOl8WX9UNVpXQWY2m2B9IxSGSibvY0lNNkMYJyp9Tuomreyu2zNs1cIPOeljJsL8ycFdozZFngV0z0OsZJR5uHYTHyTaILpfiVjR2+1WIl8UAYOYScLB8yuAyYGqlj0+fWv5Temz+tRAd8HB4TRq2xPD4QpWZjgTD2TbvjShfth2XVRTERepscyCpluiyUwYtp0bFwzVYE0OiAYkw9cgbHpVWDyZc50zip397Y4DUpXZvA+AIPnDW6lRf+6u1EyRNOFCMsxl2Pw2l4xMEksnkVTDGY+krHeQkYGCpaUjFDgfwgGgKW0Kgkw6D6+FtXKp+Ytx8XNP7supjuALXujIynuhJZRUHrlbeA+2\/3mRaO1Zvbu0n6ItBh0yvEtLVa9KR+YA+kAVvbbp2lR+yadeaTGYz783LlaRY2lgVDhtnZyLuM4\/0CXQFcIdyes4GSjSDi4kV\/FFjdBwzHlsLV2CyTVtfv8vu1PSxkDWLsa9vpgUxz2hgfNAqGf\/munGLpC3SXDQnRDg96FoWMgcbkENUqBoUr+NCcxoJPswQQKWWfLHKYiuULl7tUB5tukayljhm4IWQ\/1Ave2JR1ud9VlXCISWRAc3CVtJFqNv\/rPKHc7SK5L3t931KtdoNmvMKRuJFXrUULHupGy1ooDbmOGTBJtmGCvZfLVoj0b7oZTJyF9SW2QYOr6PF8W+R07z90PG1fLqtmU17TjbKehErexaK\/02w7d3hpKocKhexmyv64L8K7Q2sb4VCKhtMJIC9pN0hbjxLQtiW1Hmwlollpom2gGIPvBkFO5BAdktrbeN8M2bYW25ZWaCXp5YzojEekVN069kejQqv6bTudMU8SqlXVzzVuasOvlHgG1PeFz9v073EQWoMRFnlUYYOdLqwfhsg5cx3h13J40BVvzgtq+uw9bCG4IpL6yZqNZmwQQJCPHCrfQy\/Px4dyMnhNdg8PD4NFb3ct0MdzBF+xKvsQjQLrnz11ZIVMCGIprU0rJdFpq1fEBRl4KciDErZCGIUXCJ+KNtEzVPd+XaFSmYG1G5Isl\/H6A8gnV2v364flLfctH4komDK2IX6UAT\/d1+T6qaAik7aaGX1LsQdIuyDa+tCgrv5PGpApWC3gNjp3E201kb2Bjz9lXclraerS1To5QZHUevxdbMFTUYFRV+QZGcg3PpS0IiWiY0C4J9bhznyJL\/c96CGvJcdL+YapXNWPO9TaXABXWr3izH2R8J4MAkUjFXqjXxPpHsxgEAdxvZ7qTr0VECACt0JvdDvfFB7airkjqQrTupjb90trDYfBcycwLruG9Ny+TaqXmminLrTZMKQ9lu4EJnR+b136gEOsD+nvgrLqOypFsE5glx9YZQV4EZA43MFLO0RmHJtDaXC3XL4397T9nS+yBfKGO+HOZv6Cevm4woHZzA\/waxvZedtloUwj93R3rKCPOs55EPnF1X4KXJ0fCsxJbPCTj5NC4Wk9ixmJEijT\/+dQc0+Lc1CZLZPjNZRcQ2HsGdMdoAvnMlFZQW\/nlnYL9KXnWACwAIcs7Oe4GJb6\/ylpttlLE\/P4jYjkgPrNv5rGy9VWnbngxia\/+8fC1GKPvCYXqnwCs3NFjlQZLzsTsc9qC3uF0hROJDbwy+\/lruai3qLXFLtrN8HmOy759\/8RudUVjB+pXgXOmySPosP+aK\/hZ\/ygpOhZAKRRWk0QKlZy8Jm8qSTQ7pQw1LBiwR8Nac5J0w9HjlinHjW3a67F1B\/JvqvNbXKZpjAY8INXxxphHN\/NV\/JCcff113uqon1aMl\/0dtv8Ev2UEuuD+sUKqwkIv\/IfKhtKHK7zwjuYMdKEXuTtLflvBCCLx+SEl+giKx2HovldO8ozFDOZASWC4hBkyMeL5bLliPmFsQS1KcQCZrsGbI+JbPwie1izggkfjbGxExYwkst\/nIPV+m8TxThoxwZPzz9iQqcLMA7K1etLQCPXHh\/BXLJfMb7gLn1m4z2kS4b8mYJKO7Hxe6Q9alokyUYNb294ttVQd58I1TL+2tpNTLAnbrjzCRsiac66QruyrgIhu2sdOaEeF3KH6v2DoA1LjypvC1FLwcCnxsrKO9Ursa+60P1vTYE0x59+nzckQ6LaJKcLGy77u0b08oN6CjdQiE73sUDiOV6Npk93b4Wof7jSmOxt9KZlHlOwDo3MTmb7SYJHO3foNz7VV825uRVKwMpK7Pzgsls1wRE9noxIiahNTzJhOVFzarFlQP1OYxIB\/cvj1ektvYvJw1dtQTkvEw7F1DGm4eOXGIiAI2Qcm3QPes\/pXD9V47pWMDY2qJXORpOB5P3hTOGXnot3knvG\/iY2YlQdd8raqgFIPyQP\/7RkOQkLdMYy+WqeUaO+6P9xgvwTJcpJrC8pXWa8kRumPdXy\/8ihVSbr6h9oXnU1apvp8sA3arSo3r9Ftf1BpY0HsRMKtzIVeh6rtBqZdp+f5xgo+6Le5D1qEzHIHrnxxHJGsI3eLfs7JFzaWTAQxY1qstJdr9IxTUDC8yWprhYX7Qf3wQqzDE3AyiLB4lP7a6GupZ2nbVx\/hldt+C9Yg14w5LhWPlt4Eq+GF781fHc5+sob3tFVgLni4TmHFeFsidMcJui0817WlY9xl06OrVI99umzWRH4utyWpW+M0EY2zk4G3Zqol5SbZYtdCCFv\/6xXkwN21ezBZcHachUyLkaO9dHt6hyRs31k9VciE24b\/FarG+0ZYUDdrP6hATQqC+XPZjZ8SUndMkH1h7HaMVqNUb6aYrt\/cyXzvFaLqieZGgBZgdiUGlApd2ZmF\/ZRfxuolCglf\/zjAl2R39U5Ulwun\/NHXJcwde2w2tWAZRWD4TXd0dW+7eN61hi47\/er9fypjqquRg+a8\/yO9p8IRT3pBu\/JbQPov56lhJ\/ijN7pExva9frHu8AMLK94LYODcbQOClkD4N6jrVOaB2tymqx6zDzGIpKNThBSKfRW+HNdYQkTY0iPw0I\/VnBchFylRQUuZ3XxHRY9SuIOIJZkmN+I6Q5qYHuirm1Qb2vNk\/CXhXFh91U9R9Gh\/ygg0R9Qo9wXO43Y+YmOE\/40CC770","iv":"7fcca4a51692dab6f5d3262cc529e9d8","s":"88bc92ad6b5154ad"}
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