Columns
May 20, 2014
Ed Brill is Chicago-based director of mobile enterprise marketing at IBM
By a Luxury Daily columnist
By Ed Brill
The retail customer experience is a shifting collection of moments that occur while shopping online, in-person at a store or while resolving an issue via a contact center.
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","iv":"b26af3be5cc72c4c1a6c0b5f917d688e","s":"b0fb3759519b5609"}
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