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Column

How Siri’s voice-activated mobile search may affect overall search

February 15, 2012

 

By Matt Grebow

In Apple’s iPhone television commercials, a cadre of urban- and suburbanites summon Siri, the beloved iPhone voice assistant, for help with any number of urban and suburban concerns. They are in the car, getting dressed, walking down the street, “We have a flat tire,” “How do I tie a bow tie?” And, most comforting and discomforting of all: “What’s my day look like?”

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