Commerce
August 5, 2011
By Kayla Hutzler
As social media evolves, it is important for luxury brands to adapt and accept it as a powerful medium to not only increase consumer engagement but to drive sales and collect consumer data as well.
{"ct":"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","iv":"6eb90eca09d8b809558eff6287aba542","s":"66e8ddc5b9b43af8"}
Share your thoughts. Click here