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Internet

How to market to Russia’s rich

November 2, 2011

 

By Kayla Hutzler

With Russian consumers spending 9.8 hours per month on social networking sites, digital is the best way for luxury brands to enter the new market. Unfortunately, Facebook is not the only reigning platform in the country.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  4. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  5. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Pratesi continues retail push with new Boston boutique
  8. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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