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April 11, 2011
By Paul Childs
The success of mobile advertising typically has been measured predominantly by the number of clicks that a campaign generates.
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","iv":"34e6fc7c6f5c75ca02bd71648bb23196","s":"d23c8ca1c5000389"}
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