Columns
August 5, 2011
By Judy Jansen
With the advent of handheld mobile shopping, retailers must investigate an entirely unique approach to on-the-go merchandising.
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","iv":"0e2ca4f780e03f2d9ba93a597c44eb42","s":"df875008e71655e5"}
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