Internet
January 14, 2011
By Rachel Lamb
Luxury brands can learn from Hugo Boss' use of social media, which is effective, drives ROI and is integrated with the company's other marketing efforts.
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","iv":"e5a5cd70c3e6e1689dc22b3a0024b3ff","s":"527a330bb6accd49"}
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