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Mobile

Hugo Boss targets techy consumers with live mobile fashion show

July 7, 2011

hugo-boss-summer-spring-2011

 

By Rachel Lamb

German apparel and accessories designer Hugo Boss is targeting tech-savvy, young consumers by live-streaming the Hugo Boss fashion show via mobile device today at 3:30 p.m. EST.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Ruinart reveals annual Carte Blanche creative collaboration
  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  5. Moncler returns to the slopes for Grenoble campaign
  6. Capri Holdings closes Versace divestiture
  7. Audi propels Santa into the future with electric sleigh
  8. Sephora introduces new concept for SEPHORiA 2026
  9. Louis Vuitton courts rapper Future as ‘Friend of the House’
  10. Longines announces latest Ambassador of Elegance
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