Internet
April 29, 2011
By Rachel Lamb
Twitter is often used as a forum where brands can communicate with consumers to inform them of special deals, in-store events and online exclusives. But does it actually do its job – drive sales to retail and online locations?
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","iv":"9ec37cfe976be6734d3daecd75ccecaa","s":"ff00ec089fbe47e1"}
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