Internet
April 29, 2011
By Rachel Lamb
Twitter is often used as a forum where brands can communicate with consumers to inform them of special deals, in-store events and online exclusives. But does it actually do its job – drive sales to retail and online locations?
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","iv":"23dd7a4523e98320730ffea60441a159","s":"361bddc92a0463ca"}
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