Internet
April 29, 2011
By Rachel Lamb
Twitter is often used as a forum where brands can communicate with consumers to inform them of special deals, in-store events and online exclusives. But does it actually do its job – drive sales to retail and online locations?
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","iv":"d3aff7c45fcc7e1106e8e227882ed628","s":"2f7b89c18115e3ef"}
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