Mobile
December 20, 2010
By Peter Finocchiaro
British automaker Jaguar converted more than 700 consumers into qualified leads for the brand’s XF line of upscale sedans with a mobile advertising campaign targeted at affluent, tech-savvy Australians.
{"ct":"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","iv":"b888e50cac517d72528eaac774873603","s":"bafba296016e08af"}
Share your thoughts. Click here