Research
April 21, 2015
Watch brands are often reluctant to offer ecommerce
By Kay Sorin
Luxury watch and jewelry brands are significantly lagging behind other industries when it comes to the crucial factor of ecommerce, according to a new report by L2.
{"ct":"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","iv":"2c55c3fe8df93a629dff44069207027f","s":"99fd69be1552519d"}
Share your thoughts. Click here