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Mobile

Lancôme uses banner ads and pop-ups to catch consumer attention

April 10, 2014

Lancôme mobile ad on Vanity Fair Lancôme mobile ad on Vanity Fair

 

By Sarah Jones

French beauty brand Lancôme tied its beauty products to the rich and famous with a pair of banner advertisements and pop-ups on the mobile Web site for Condé Nast’s Vanity Fair.

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  1. Air France stitches product story into fashion-forward campaign visuals
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  6. Rosewood Hotels introduces gender-neutral parental leave
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