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Multichannel

Lexus accelerates Engineering Amazing campaign through Food & Wine partnership

January 12, 2012

 

By Rachel Lamb

Toyota Corp.'s Lexus is beefing up its Engineering Amazing campaign through a partnership with American Express Publishing’s Food & Wine magazine that emphasizes the science behind cooking with a class for Harvard University students.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Dior dives into French Riviera with escapist fragrance
  4. Dolce & Gabbana debuts Devotion fragrance film
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Dior, Rizzoli to release book on Lady Art project
  7. Brioni launches anniversary capsule at Bergdorf Goodman
  8. Hermès showcases the surreal for spring campaign
  9. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  10. Chanel unleashes ‘From Dream to Reality’
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