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Mobile

Lexus includes gaming apps for 360-degree GS push

February 16, 2012

 

By Rachel Lamb

Toyota Corp.’s Lexus has included two gaming applications as just one of the components in a 360-degree marketing strategy in collaboration with Sports Illustrated advertising its new GS models.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Gucci studies connection in spring/summer 2025 campaign
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Dior, Rizzoli to release book on Lady Art project
  6. Savannah College of Art and Design debuts SCAD LUXE research center
  7. For high-end fashion brands, wellness is the ultimate luxury
  8. Saks Fifth Avenue is 2021 Luxury Retailer of the Year
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. PVH Corp. pledges $10M to global nonprofits fostering access to fashion
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