Mobile
February 16, 2012
By Rachel Lamb
Toyota Corp.’s Lexus has included two gaming applications as just one of the components in a 360-degree marketing strategy in collaboration with Sports Illustrated advertising its new GS models.
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","iv":"cbcf0b22b7b64dd69df9590167ad03ca","s":"7879f4fa80ed4fb6"}
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