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Longchamp infuses handbag with personality in social film

September 24, 2015

Alexa Chung sporting a Pénélope tote in Longchamp's fall/winter 2015 ad campaign Alexa Chung sporting a Pénélope tote in Longchamp's fall/winter 2015 ad campaign

 

By Staff reports

French leather goods maker Longchamp is showing off the style details of its Pénélope handbag with a short film that personifies the tote.

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  1. What marketers must know about luxury consumer tiers today
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  3. Africa's millionaire population to jump 65pc by 2033: Henley & Partners
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  5. Double-digit growth streak continues at Hermès
  6. LVMH launches 22 Montaigne Entertainment
  7. Luxury Unfiltered: Reinventing luxury in the age of AI and Gen Z
  8. Richemont unveils plans for Watches and Wonders Geneva
  9. Sofitel leverages local ties in new campaign film
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