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Luxury brands host social contests to connect with fans on Valentine’s Day

February 14, 2014

 

By Sarah Jones

In the days leading up to Valentine’s Day, a number of luxury brands sought out aspirational consumers with social contests centered on user-generated content or peer-to-peer communication.

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  1. Moncler returns to the slopes for Grenoble campaign
  2. Capri Holdings closes Versace divestiture
  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. Chanel unleashes ‘From Dream to Reality’
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  9. JW Marriott, Flamingo Estate roll out new wellness experiences
  10. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
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