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Out of home

McLaren pairs product with experience for P1 GTR drivers

October 27, 2015

McLaren P1 GTR McLaren P1 GTR

 

By Forrest Cardamenis

British automaker McLaren is focusing on experience and exclusivity with the P1 GTR Driver Programme.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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