Mobile
October 24, 2014
Still from Build your own GLA video
By Joe McCarthy
Mercedes-Benz USA is continuing to mine Instagram in creative ways with a maze-like "Build your own GLA" campaign.
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","iv":"e0b8b82d22324eb42b7a9c85e466ac72","s":"b1eb91362f5f3718"}
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