Mobile
October 24, 2014
Still from Build your own GLA video
By Joe McCarthy
Mercedes-Benz USA is continuing to mine Instagram in creative ways with a maze-like "Build your own GLA" campaign.
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","iv":"adc1c4fd69477cec331e5abcd2678f0f","s":"96e0963d20cbe4f8"}
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