Mobile
October 24, 2014
Still from Build your own GLA video
By Joe McCarthy
Mercedes-Benz USA is continuing to mine Instagram in creative ways with a maze-like "Build your own GLA" campaign.
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","iv":"c7c9512ee6722ddef37b678857a419c3","s":"c2035db470d1ab97"}
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