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July 14, 2015
Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals
By Sarah Jones
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
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","iv":"32ebe8abbeaf2f0376bc0e183051540e","s":"20545a08b3389e87"}
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