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Multichannel

Millennials render campaigns extinct, channels irrelevant

June 26, 2014

Fendi Beats by Dr. Dre headphones Fendi Beats by Dr. Dre headphones

 

By Joe McCarthy

NEW YORK - Millennials are rapidly changing how brands approach marketing, according to a senior executive from SDL June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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  1. Accor teams up with soccer player Kylian Mbappé
  2. Louis Vuitton forges multiyear partnership with Real Madrid
  3. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  4. Luxury is about to have its McDonald’s moment
  5. Dior selects new global ambassador
  6. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  7. Off the Cuff: A Q&A with Charles & Co.'s Vicky Charles
  8. Kering Eyewear acquires Italian manufacturer Lenti
  9. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  10. Kering hands CEO title to former Renault head Luca de Meo
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