Columns
April 3, 2014
Jay Henderson is strategy director for IBM Smarter Commerce at IBM
{"ct":"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","iv":"306b655cad2079977f5c80c72eca964d","s":"94b57aa227ab40ef"}
Share your thoughts. Click here