Mobile
April 30, 2015
Luxury brands are increasingly using mobile marketing to engage consumers
By Nancy Buckley
NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.
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UP17txY9xJQAepggXOdlpmRDr6kylRO8dVhYxAT6Yxnn72\/cVh7+S0H+MBej2v6aAQF4OmrLLhvDBquktsLcuptQn56ref7Th5ylzC2TgKZ4D10YY8x\/i3rkGIB+kSNcg7e5hnAA\/LYKNhOf\/BUctfJAOIuYySSkse2ifFDkUCyqoWHCkHp5XH9S3QCHgOqy4Wbc+bX4APficF4TAKEKaLVFQDWV4ciFP\/c9kEfjjKX+PzgPUF7eGXVBrnqIXyJG3bbrQ08Vi7vi4FU7b5juEwGi1ORtFxyCPQo+P18DdtmXqXJSprXSy+BtcQR87mp6Mi9JjKHG\/1YzztikmSc5GdUZfIgSVp3r0DbSZrvWjjPUHbATfKi9qJtIdJlYrZnLmufjqNCh6z3Tcog5T5lRem+2H8GQvsz8iVlXaM2S0gPskUhnY3gskZmN7NNOeRxSCgPCWOybWCyQzjob1o2ZPwAn4gU31yqjx0K5q1SaumykjjcIaEtaWFy6LWVIQrgUzQ8rwVeot0yseRT8Lnk6vlaWrYHjsuj+Gl5A8RDQIeUhWCJu\/GD+GssNaQgTFVaQcELBifX0C6qItcLd6V7S+5V7mi+ruEKktSuioLmixMUlnQ0b\/UBLEJyixqAgfsLm8RVNaw69zDBlSiEP1n2EPnn5y17VfgGvG5tM6JOvG\/jepBaY5Op47E7P1GUf+OYlC3+46caFrzTu6nQipUqQqsijdoYOWJOG+ON9TaufUipXm4rMQulChgJK\/VPss7QKy6iE\/VpLDP2uJiD0isqt4gGckIWAw5FuWGw3yqBXSNDY6xv9dE9pAjiV\/phN+lAe3ke0FJ3mEs3THk+kSiqZDPGaAxV88IUGURY0oHB0vl+bWSx1\/eqlUh6jZ\/4quPNaV6eK1jbSNhNe+G4kjN9rGiyhPRQmoAb52gP4kecYXsx8Pn17gLABmXVOxy7ymAMtY37l2NinyIgQHmMVf9CaiWdsq3fJa9nlaUx+gAZ1wJ7IHGnTLCxTkxQpKwymVLLu4hRsjqev7\/6vdcB+dW6CH5owcv0y0h3NXZ5ULM05yXZiJ7QFRd9yf6ufVGWiFUYNa5unvYwVW3D2KDoOOXC1lK5s1tGc4vzspki8B4+O4fJ9NcV6JBQUye8uJ4OKHwV23HTCqES5E+l94IR4kzHxBGZloiil8qvxmHZhzYOH9hlcOGU5s51kmg6jnbYBpLOJt+CUDO3OYKocXyl02wDgW\/FFw+w5iw4DmEmhLX2Yoedh5EAQAlXpJPpccO+kXdDz3y3IvqbXe1JAxz4G928fiN4M842NniUYRb51wSGJqqiiNzuAq105MIjnUGxjsg+N1YW4QR1TRM0GG5rZ\/aqbS6wX9EE4qJINWm1BO1NNar70MNRsH1P9BfxaOg+2yEfEF8Zlh5vANsVnqCrw9fp5WKPRNMcmoTDZKmWX77W\/chhKWkusPiBosuuXXxq2kpulMiUy7MgavHuKdR+seAEMl3OP9KuWlXAp6H5YRoYIZGqOLPTY1hY\/oadcj1t1o1fPsLdal8FOig\/MuyvMey+1nRhVXZRdbgoboUA0bikCw8wwXbnjsc0B482H\/qt6V7VudbBEaFZSe6uzgjIX5JPs8JOnox1wOw6IecB\/3QqtAkfaf1ywytcU5vKG6RbjobCnKJY1xxNXr36sFYWvWAYIjMDhDn+Od36+jpTPcQWxZKa7hEkvRswUdqg1HO0ZdKss\/xRj4C6GBhFjYpR8734Z22sNYt3itbHkLZ59dTs12t4hi7xb9VL4DoBFkKCEvaI9OQridAcXkl2AIruJi9jyTC69umP6teLSMym6BgwrQaW\/KzRaNbn5qbVAQfrCQvEzImpIgDhTmHzq3oVd7bR3aZk5xQqN7mU\/TSJ7yV8Scr5CMMpV7x2At7izRnFfZO+FM7yVvABCxoUpP71epaAEu15TbsFFmmMsvse6ea0H5MrhR+zgfxdXPNaHK2z6NzpLEvtkAKbwtvt686uaHLZ7QBP4aQ2j0SS+9cvNV2TgU\/fXLiM\/BEGwJ7zMx5V3S0+u36I7unQP1eu9ChJW1kTasZr0tr\/G8Y6mrvGMI7Vc5rhojA26Ah9SPbRQmAqEN4Y3bX2sv3DTU1cdW36k6SzRd2RICWedQf5Ti3wjOwXvkzaAyiOAkX+DnLYraKZmi71MtIAE3BQ+FTaGI++km4vd9+y2TdXUo6kD1Xx+wTATMz9Q4+y3SYjPMNFRsQY82wU8ITOqMpaSV0PwWsNYW7CYVPmFaL5fhly7bkLtIwTIGmDUZH+AWJ7JNjWUqiiiNA\/BzxYb2m9EfvIAWsuFeVJAfU4PLwgLxbg5Y0dx9cb\/DAE1anMWq8HEz0YrR+IFuf87Eu\/rlAhTDT1wQMsIg9y1t51upF2ZAp5tIShN8K8lIbnVULRUY97RNJtj+RrTwJihWClpw4Ni\/vI0axrYxfk8hBlAaVq+8XUT8jcg2ZOK7cAZ\/errdYr3wCSZaQBAp4zfv1N4ZY\/opxiMyjoDGkS5ibCalV41MPeKtRMiIMIqJpWVoYuympc0nyfpejya4b2sy39Cq5CkrdzXzYhJbOddreLYI5NUt0mx2ImCYHRaIop6HZUwmQjQXa\/Y\/14TfctXby8Fxw141e7iPaxLgA3uEORjmXH8L6Qq4RUsMYCV88BpJTI7KVffbun0DXk\/HRkhKHnz9QtWP8Lju54S8tAwPs1NWoPTyKEUUbam5odaSlmEpBSzwlfhv59sP9yjqsNuunJyDgDOwXvUTuHrNp0rMp3BlyfvjpWGWc7lRIR6lXIdcfbr\/gCk+Ex1AcRw4Qj8HdS9fGN7S5wYqMbI0T+QKFbGVm6cQGt5Zl6GkhU6OLaUpKovyN8s0En5O+cPVMIHvR8MbNOkYmOzycGAIIfCdL9jm6eipMY+TYzmjkebFQEK61jiOONp8i8VMXtJqW74RguglQL7Tay83+zYm6GXQtAB+TzNy2GRGpit9qDAp8BoY=","iv":"aa86b3eba4ced539e7f879430a8ad97f","s":"d5cd82b515c5f3f1"}
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