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Neiman Marcus drives foot traffic in stores via mobile ad

August 9, 2013

 

By Jen King

Department store chain Neiman Marcus is driving traffic to its bricks-and-mortar locations and ecommerce site by promoting an ongoing sale through a mobile banner advertisement found on Condé Nast’s Vanity Fair’s mobile site.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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With ‘My Call,’ Rémy Martin finds meaning in new milestones
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Dior builds five-story statement flagship in Beijing