Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"39e5df6b5cff94a45b3cc9f9785e29b7","s":"eb0075bcfafbf70c"}
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