Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"9fc3dde0a00ff66e44706558142b60e5","s":"01f09e92ee806338"}
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