Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"fb2613fa856e4a90be3c4b94a27dfd74","s":"9ed8beea66d47029"}
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