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Out of home

Out-of-home ads create urgency for emotional luxury purchases

June 4, 2012

 

By Tricia Carr

Out-of-home advertisements can add to a luxury marketer’s multichannel campaign by connecting with consumers' emotions with intense brand imagery during the majority of the time they spend on-the-go during waking hours.

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  1. Miu Miu launches second-round summer reading program
  2. Sephora, Lyft tempt shoppers with ‘Delivered to Beauty‘ activation
  3. Printemps unveils VIP shopping suite at Haussmann flagship
  4. Glenmorangie becomes official whisky of Formula 1
  5. 72pc of affluent APAC travelers to increase trip spending: Marriott
  6. Louis Vuitton explores China for travel campaign
  7. McLaren updates supercar production with state-of-the-art technology
  8. Gucci taps K-pop force Lee Know as ambassador
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Luxury Unfiltered: Dior’s new chapter is a masterclass in strategic storytelling
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