Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
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","iv":"46bcd70fb78ecd71eb5c602158537739","s":"c1162e2eee9c9971"}
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