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Mobile

Out-of-home marketing still on the fence with mobile

September 25, 2012

 

By Lauren Johnson

Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Qatar Airways, Art Basel kick off partnership in Doha
  3. Aston Martin loops Breitling in as global watch partner
  4. David Yurman selects finalists for inaugural $50K design grant
  5. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  6. Secondhand watch market stabilizes in 2025: Chrono24
  7. Lamborghini deploys brand showroom in Egypt
  8. Versace hires Pieter Mulier as chief creative officer
  9. Ralph Lauren turns to TV to spotlight Olympic fashion
  10. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
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