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Mobile

Promoted tweets garner 11.2M impressions during DKNY campaign

September 30, 2013

 

By Joe McCarthy

Donna Karan New York's #DKNYARTWORKS campaign depended on promoted tweets that generated engagement levels higher than three percent and garnered 11.2 million impressions over a three-week span.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
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