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News briefs

Ralph Lauren, Hugo Boss and the Luxury Collection – News briefs

April 29, 2011

 

By Staff reports

rl-campaign-185-good

Today in luxury marketing:

Ralph Lauren finds real romance for its new campaign

When it comes to setting the scene for romance — as in Ralph Lauren Romance, the soft floral fragrance that launched in 1998 — you can't go wrong with the Argentinian countryside, according to Bellasugar.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. WatchBox looks for growth in editorial integration
  5. Dior builds five-story statement flagship in Beijing
  6. Kering to acquire jewelry manufacturer Raselli Franco Group
  7. Savannah College of Art and Design debuts SCAD LUXE research center
  8. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  9. Luxury Women to Watch 2017
  10. Burberry bans exotic skins
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