NEW YORK – Beacons and similar location-based technology first gained traction with eager brands, but now retailers are beginning to take control of their digital networks, according to a panel at ad:tech New York 2014 on Nov. 6.
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LQI8PkIDfNTYw4gJM8BSYeGryUrCd+c5fxxjNLNuxkmUEaE3Y8hU6mzQWcAT8TTaK+AVjcmFq8AiBWF198ldwQDRgYdVhR3VK3mg7nRTWWUXlsn8nzV09yg7xyO2ZQ7zb86BgMRfBjH5mQZQzyDYxg8Ag0de0K7zOXfpGyLImVVli+KQxtcF0GRh8XXaNg\/dc+6dNMe+ID0WS3\/0GzlEjU4YwBmYUU6nwAiZhgHmJ+VlfNSnIhuqr1VDe\/RJsZ3HU6UVd3jh2a1tx0TKnAhGrJCwry4D6M3YJGPvPu5zEsg\/5iI16lugyTJ6JsXbByu8kvL09u5gDczN4gS2lVSFUtvbv+rihQ2gbiA8qFB2A1xDAKTMYqkIRGmZHBqfLMDWvT28fAe5fKEwhC5RhuA4qFtSnhjpps0klwmNmeiS06h0YKx9nTy7Vy29RKkTZ7U3uCSSJvxbYA9YGHj6HRHvnEnq8huy5Pq1HthsCn7ifaTpOLSiGFsZ+0q7Yt+LK+5+cUcTIyj1VL22Jvzf3+ICqkbx5zSr91t+DbxL0YdO+hoZp6mag+ZV585+tzukHStywc9Qpy\/foFgJ\/5xoOxIQYQL+LzWPXAFI25HaFkT3PfXLaFdRQBcBUGiKHWGjdTZ6aObeBoxw2aJt9V9E\/NFfx+sF7WOc3+Alf5MsRnP\/4Nw+3HYgb8LDcJCCiIkreyYPJTEoKYnNp3oDjU3SohWkz4ijpSdEBN4HlfRR+en+Yj5p5WjKRoYBfDlaC5Gh1easo81iwjTEa\/QG9pnW39oln2oQrvFMhavGwSAfJUSL3xaEVLu5DegGY\/JW\/P3pxbtsz\/M\/io6vJCozmbu1SP2\/0hgYNW09SYzE9RZWhZF5Zrtt6yJ+\/+JSzjeFGIlCnelShL\/E6\/95ibht7U8VUfxJVzYYMWAgtv\/Ol2+x9CJGkdImr2+0pIhmqCuDKEW3+ElBYXUdg5Dx5YT\/\/fv4EdUeurbqPlFo7hV1XM6MvLzBjtZlyrZMxqF0s\/1TyOFOgTampgTe2THe+7fXlLWuW0WwsozUcoYQ+Yj\/\/dqh04s9EB654hgNyprZSZcRzvZIfkObz1Dvus0u08meNXi2AwkZmNtZ8NclO+lRY12i\/kGc3w5F3Zhv7p6lhING+jh5OdPvdITQ2BvTOVUCCP6bJad7A0uophivuxTkLy39+0gDi3\/kKHjEhRyJoxCwefHwzdJZqzT0O5tTv7wxn6ZR2E0LO98FZXpeG6Jp9ohiAWArAnbFMJ2wXiE2Nv5IpDyZkkCL+23Nle1duVu7yfw+lSpe7up4k8FEU8SEmaONWkzrBlLUDMyujXaElgeYKHB0tD5GX0zj1ho41Nx2XjVU0oak51zK8QnsJnmIBFqU7xXE245h8nllR4Nck0Z5MfKwtZaU4QYUo5jAuqdeT9nRWm8koLGhxDDUkr72I4cEhwHC0fbFw6W6EdLCTB0rh\/f17TrVNA6JDRmrrEKAh2jp5FkLiIsbt3tICaU8+n7mxcmb6M7sIbSLyz1u7fB7Gc6+kSJzzWsg4bGlhnILGAEyWL4P5KlXGu\/RQFlpcBLogbjIR\/EAS5yRpPf1yNWnI2mgrCgylJ8RZHg1Ct3gnx2gYzbEUhkDTR5ZORYPnA1ZYycrNOvH4vou68jIUNl9ebH8ajuQG2iHzzvym60hjpiOQWI0vOp1HnGk1eQrHLDK+mVcpeHERFe3teulb3YYntziRJa9MFUetV0DkMevjo423\/rkMDXamb6IZhOQpwoOdR0xbzbwxYjrrgbt0NC\/6EzQbpwR8BeGcANpymFIXf8YrEb6yFOU0HuUQqYcEKGJkneSdCb7DRt67wVfZ13erSiStUQnds7f12wW0t0RwRuWG3peQ3kQRRuqHVv++vi5fCV2qh4ojTCcFZqnw5sm5A0v1Su0eV7dWctLqh7O6NkYzF1aF4WEPXjIT1eOlykaXkVAdNy7wdzwivG0NPz0R9TBfOgIrplkti9Erh\/gvWt4hjSk07T8TPfJCfpCpNeHApQX2I3Pj0xyQf08oeVJGRvu0VtzaMjbIDkgTSU2WsKOalolg5d6wCFBNg46kZvmhswp\/sEs\/ofyow9weOHrmvYNaOrCOX0\/svlQgyu1VxBV79MPi5oWYz9gqvaqs1OfXCAifdmDDzwZJyrwJJp+vHnMD8Ojfi8flC7gOCmweFxrgSUNBD+N06XvBNf1FzltSejEktXx+D326v+JiWc\/LgcXc9Rs\/kJgTMUe5r3+qLd1X5Qt8XThvpT9PZuvuccqJuzHnJ0qSWxn4kGIb8MTF7TYYhYGFZTdIHwgYDXtKQd2Wmj84apgBvCx5+\/WwaKzxj6FS6\/5Tq\/cJUnP\/HuLFcLvH+hA84xvpPTubt3Tj9EwGVGyAoIf8BXiaxK9JOz50C4=","iv":"7a441f507c0785fab80ef2f3ab592cc4","s":"da2752a3c67ce76a"}