Commerce
May 10, 2012
By Chantal Tode
Flash-sales site Rue La La has steadily increased its use of push notifications over the past year and is finding that the strategy has helped it drive a 25 percent increase in user sessions.
{"ct":"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","iv":"92ee6325da5f4a29c353d87c2dce6e9f","s":"75741d51e511d7a1"}
Share your thoughts. Click here