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Multichannel

Saks modernizes heritage with new branding initiatives

September 5, 2014

Cover of Saks' fall fashion men's catalog Cover of Saks' fall fashion men's catalog

 

By Sarah Jones

Department store chain Saks Fifth Avenue is updating its touchpoints with the launch of redesigned packaging, a traveling personal shopping service and an updated, editorial-focused concept for its catalog.

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  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  2. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  3. Kering Generation Award X Jewelry returns
  4. Versace hires Pieter Mulier as chief creative officer
  5. Diane von Furstenberg named Icon in The Time 100
  6. David Yurman selects finalists for inaugural $50K design grant
  7. Stella McCartney films trashy tale to inspire mindful consumption
  8. Sotheby's saw record number of new online customers in 2017
  9. Presentation decks and agenda for Luxury FirstLook Jan. 15
  10. Special invite to join State of Luxury 2022 survey – respondents get exec summary
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