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Internet

Social video can build awareness, advocacy for luxury brands

August 11, 2011

Hugo Boss uses the power of video on its Web site

 

By Kayla Hutzler

Luxury brands that are looking to implement social video into their marketing campaigns need to keep the creative engaging and provide a reason for the content to be shared.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  4. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  5. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Pratesi continues retail push with new Boston boutique
  8. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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