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Jan. 24, 2026
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Internet

Sophisticated email segmentation boosts open rates, engagement: report

July 10, 2015

Mobile strategies can give brands an edge Mobile strategies can give brands an edge

 

By Sarah Jones

While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.

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  1. 13 sustainability-focused startups join flagship accelerator program from L'Oréal
  2. Invite-only driving programs from Aston Martin enter year two
  3. ‘Americana Chic’ on the rise: 1stDibs
  4. Patrón takes over as official tequila sponsor of Grammy Awards
  5. Top luxury campaigns of 2025: Hublot, 20th anniversary of Big Bang
  6. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  7. Burberry bans exotic skins
  8. Lalique launches at Maya Hotel Courchevel 1850
  9. Stronger Asia-Pacific demand lifts sales at Burberry
  10. Boss tests new textile innovation at Australian Open
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