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Internet

Swarovski St. Valentine’s Day discounts could harm jeweler’s luxury status

January 25, 2012

 

By Rachel Lamb

Precision-cut crystal maker Swarovski is attempting to increase ecommerce transactions for St. Valentine’s Day by offering discounts via email offerings and through paid search, but experts fear this could set a pattern for slashed prices and harm the brand's luxury status.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing