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Swarovski has right formula for building long-term loyal customer

January 21, 2011

 

By Elizabeth Zelesny

Swarovski uses Facebook to promote the brandPrecision-cut crystal glass-maker Swarovski has successfully built a social media empire of fans to communicate with on Facebook, which is an effective way to build brand loyalty and ultimately drive sales.

Luxury marketers can learn from Swarovski, which leverages social media platforms as a place for socialization, building brand loyalty and as a successful outlet to drive repeat sales from loyal customers.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. Matches plots second act under new ownership
  7. US luxury car market expected to double in next decade: BCG
  8. Coty earns ‘A’ score from CDP
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam