Mobile
January 18, 2012
By Rachel Lamb
Swiss watchmaker Tag Heuer is using QR codes in an advertisement in Condé Nast’s Vanity Fair magazine that serves as a social and informational hub for users to learn and interact with the brand.
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","iv":"c75e62bea40d9476155178f13a2a65b9","s":"54ba4e1a5afb1292"}
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