Commerce
October 17, 2014
Harrods' WeChat promotion
By Joe McCarthy
NEW YORK - Luxury brands managed to reap huge profits with crude strategies in China a few years ago, but now only smart marketers versed in cultural norms will survive, according to a China Luxury Advisor partner at Luxury Interactive 2014 on Oct 15.
{"ct":"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","iv":"296007dbb4da1e47bdab2c01163f0ab9","s":"c287b7128f5b1d97"}
Share your thoughts. Click here