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Multichannel

Versace embeds instant ecommerce in runway show livestream

September 12, 2014

Look from Anthony Vaccarello Versus Versace show Look from Anthony Vaccarello Versus Versace show

 

By Sarah Jones

Italian fashion house Versace is letting customers immediately buy items from its Anthony Vaccarello for Versus runway show, speeding up the wait time for new merchandise.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore
  3. Where are the world’s millionaires moving next?: report
  4. Lamborghini opens first showroom in Tbilisi
  5. Launching Puma collaboration, Balenciaga breaks sportswear mold
  6. Circana becomes TikTok marketing measurement partner
  7. Four Seasons Geneva hires ‘Best Sommelier in Switzerland 2025’
  8. Flexjet signs on as sponsor of Laver Cup
  9. Saks Fifth Avenue launches collaboration with Rhode Island Commerce
  10. Hermès hosts scavenger hunt-style experience at NYC’s Pier 36
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