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Multichannel

Waterford Crystal targets young demographic with People’s Choice partnership

November 16, 2010

Consumers can vote for their favorite Waterford Crystal statue on the People's Choice Web site.

 

By Rachel Lamb

Waterford Crystal is raising brand awareness among a younger demographic by designing three custom-made trophies that fans of the People’s Choice Awards can vote for online.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Chanel unleashes ‘From Dream to Reality’
  6. Pratesi continues retail push with new Boston boutique
  7. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  8. Luxury Women to Watch 2017
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
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