Internet
April 4, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"0670fc46e7c4609e5581e4d9e25d3d89","s":"141f5f0f790960aa"}
Share your thoughts. Click here