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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

April 12, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Kering sees annual revenues sink 13pc
  2. Building brands with charisma
  3. Aston Martin loops Breitling in as global watch partner
  4. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  5. Men spend more on luxury, but shop the same amount as women: report
  6. Quarterly sales at Coty drop by 3pc
  7. The Peninsula expands motoring adventure to Scotland
  8. Deadstock denim from Nona Source dresses new Guerlain drop
  9. Raffles creates Printemps-exclusive lifestyle collection
  10. Luxury automakers, affluent Indian consumers and the stock market - News briefs
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