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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

April 22, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior, Rizzoli to release book on Lady Art project
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  6. Dior dives into French Riviera with escapist fragrance
  7. Veuve Clicquot debuts après-ski activations
  8. Brioni launches anniversary capsule at Bergdorf Goodman
  9. Gucci studies connection in spring/summer 2025 campaign
  10. Louis Vuitton introduces Visionary Journeys Seoul
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